The Real Estate Technology Alliance (RETA) creates standards, best practices, educational material and other information for the benefit of real estate, multi-family, and other adjacent industry verticals.  This is done by creating workgroups, which are project teams composed of a cross section of an industry (operators, vendors, consultants, academics, others).  This may include senior technology leadership, product leadership, software developers, or any other functional group or role that is a stakeholder in a particular process or technology issue.  Workgroups have a well-defined goal (built in advance by consensus among senior industry leaders) and are tasked to work together to achieve that goal, typically in a 6-12 month time frame.  You must be a RETA sponsor, member or invited guest to participate in a workgroup.  If you are unsure if you qualify, please contact workgroups@retall.org.

  • Active workgroups meet on a regular basis and have a well defined objective.
  • Recruiting workgroups are in the development stage and need additional industry support and consensus to launch.

To join these workgroups, or for more information, continue reading below.  You may submit a form at the bottom of this page to join a workgroup.


Internet of Things (IoT) for Real Estate - Active

Real estate professionals seeking to implement Internet of Things (“IoT”) solutions do not share a common understanding of the capabilities and limitations of the various platforms, devices, and protocols that are available. This has negatively impacted the adoption of new business capabilities and processes due to longer time-to-market, increased complexity and additional risks associated with adopting these new capabilities. The RETA Internet of Things (IoT) workgroup will create a framework that will define common requirements, capabilities and limitations of the various categories of IoT systems, ensuring that potential buyers will have the information they need to evaluate potential solutions and select the option that best suits their needs.  Any member of RETA may join this workgroup.  This group is led by Tom Spahn (Camber Creek), Felicite Moorman (StratisIOT), and Sean Miller (Point Central), and operates under the Emerging Technologies committee.  Click here to join the workgroup!


Benchmarking for Multi-Family - Active

Other industries have long benefited from common benchmarking key performance indicators (KPIs), including functional area in finance, operations, marketing, and other core components of a modern real estate enterprise.  These KPIs could be used to judge the performance of a property, or other functional unit of an enterprise against a competitive set of properties or other entities.  This group is evaluating the current landscape of available KPIs and industry level sources of data to perform a gap analysis and ultimately produce a recommendation to the industry.  This recommendation may include high value candidates for KPI standardization, data integration standards to support those KPIs, and the requirements for a centralized system.  This group is led by Jason Grovert, Chief Information Officer at Steadfast Companies, and Chair of the Data Standards Committee.  Any member of RETA may join this workgroup. Click here to join the workgroup!


Cybersecurity Taskforce - Recruiting

Cybersecurity is an urgent and important real estate business requirement with exponentially increasing risks and complexity.  From sophisticated criminal organizations to state-based actors, attackers are constantly probing for any weakness to exploit in your organization and data.  Join this group to discuss the cybersecurity environment in real estate, multi-family, and adjacent industries in a trusted, peer-sharing group that only admits persons with cybersecurity roles or responsibilities.  No sales or unrelated job roles will be admitted to this team. Leadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Self-Guided Tours

Real estate and multi-family properties must embrace digital transformation in various forms, including self-service tours that rely on bullet proof access control and operational processes.  These new capabilities will drive potential customers from the search process to the model unit to a signed lease in new ways, perhaps fas - but how can real estate and multi-family companies adapt to the risks and challenges associated with these new phenomena?  Join this team to shape the future of self-guided tours!  Leadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Collections - Recruiting

Property and corporate collections are an important pain point for many real estate companies but often utilize manual processes that result in frustrated property owners, incomplete financial projections, or ultimately a loss in revenue.  As customer payment habits change, so does most of the collections technology and customer engagement processes.  This group is evaluating technology integrations between systems to achieve a higher conversion rate and ultimately increase revenues across the industry.  Join this group to help define the future of the collections process.  The relevant MITS standard may be found hereLeadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Core Data - Recruiting

The real estate market, and the data which many companies rely on, is changing at a rapid pace and many companies are falling behind.  The multi-family real estate industry operates on essential set(s) of data that many, if not all properties and technology companies utilize to conduct day-to-day business.  These categories of data include, but are not limited to: lease information, customer information, property information, property marketing information, unit data, and staff roles.  Without this data, many real estate companies and technology providers will not be able to function.  Join this workgroup to identify new data sources and use cases that real estate companies evaluate to maintain pace with the industry and adjacencies.  The relevant MITS standard may be found hereLeadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Lead Management - Recruiting

An inability to effectively track the customer acquisition process leads to lower property values, lease rates, and higher vacancy rates.  Effective management of your customer pipeline and conversion rates depend on modern customer relationship management practices, but the real estate industry has been slow to adopt new technologies and processes that are available in the marketplace.  Join this group to identify best practices and key data points that will help you drive an ROI to your customer engagement practice.  The relevant MITS standard may be found hereLeadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Lease / Application - Recruiting

The traditional lease and application process and terms, while still relevant in many markets, is not sufficient for new business models such as short term leases, shared and co-living spaces, and many other models emerging in the wake of a dramatically changing customer demographic.  The real estate industry needs to quickly adapt contracts and software systems to enable these business models. Join this group to discuss these new business models and what data is necessary to achieve success in this challenging (and exciting!) environment.  The relevant MITS standard may be found hereLeadership opportunities are available - please contact workgroups@retall.org for more information.  Click here to join the workgroup!


Property Marketing & Internet Listing Services (ILS) - Recruiting

Successful distribution of your salable units on third party systems (or ILS) relies on a consistent, coherent, and comprehensive unit data model that shares your information where guests prefer to search and compare offers.  However, this process is often bespoke, time consuming, and inundated with out-of-date information that detours potential customers from your property.  New amenities and constantly changing multimedia content (pictures, videos, descriptions) are just some of the public-facing information you need to share with third parties – join this group to define the industry standardized information that you need to share with your partners and reduce costs across the board.  The relevant MITS standard may be found hereLeadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Resident Screening - Recruiting

Managing resident risk is an art as well as a science, and we need new ways to manage and mitigate customer risk given the consumer-friendly regulatory space.  Meanwhile, privacy regulations are making it difficult and expensive to aggregate an accurate risk model for each potential resident, despite new analytics and methods for measuring risk across your customers.  Join this group to shape the future of resident screening by defining potential risk models, data sources and models, and other information necessary to protect your business.  The relevant MITS standard may be found hereLeadership opportunities are available - please contact workgroups@retall.org for more information. Click here to join the workgroup!


Resident Transactions - Recruiting

The transaction and payment process is rapidly changing – your customers expect to be able to pay in the same way they do in other industries.  Most importantly, this means web-first, mobile wallets, peer-to-peer payments, and other non-traditional forms of payment are rapidly cannibalizing the traditional ACH, check, or credit card process that has long defined the industry.  Coupled with new amenities and ancillary services, it is more important than ever to have a customer centric transaction process than enables you to collect revenue in the form that your customers expect.  Join this group to help shape the future of payments and transactions in real estate.  The relevant MITS standard may be found here. Leadership opportunities are available - please contact workgroups@retall.org for more information.  Click here to join the workgroup!